Facilitator file · not for participants
Test the hypothesis
Observed
The Client X-ray observed that the pricing page uses a pressure metaphor (“pick the pressure that fits the decision”) and names three rooms without explaining them.
Inferred
Buyers may not understand which room fits their situation. This is an inference from reading the page, not from watching buyers.
Unknown
How real buyers actually behave. A Second Opinion weakened the diagnosis. It is not proven.
Limitation
The X-ray crawl missed key offer detail: the Decision Stress-Test™ and Kill or Scale™ pages carry their detail in images. The original report extracted only 89 characters from the Stress-Test page. A visual inspection of the live pages found substantially more explanation than the crawl suggested.
Pilot plan — eight participants
- What is compared: the current buying journey (A) against the same journey with the selector added (B) — not wording alone. Both groups can open the complete published pricing page and every linked offer page.
- Each new participant is assigned from a balanced, shuffled local sequence: four to A (current wording, control) and four to B (selector).
- The condition cannot be switched until that participant completes.
- Everyone reads the same fictional scenario. The offers overlap, so no route is graded as “correct” automatically.
- External pages open in a new tab. Visits there cannot be measured locally; the timer keeps running, so elapsed time includes them.
- No prices are shown here; the offer pages are the source, so figures cannot go stale.
- Self-reported certainty (1–5) is captured before and after. This is not model confidence.
- We capture the selected route, the participant's own explanation of fit, and elapsed time. No names or emails.
- No one has been recruited. There are no results yet.
Facilitator panel
- Clicks are not understanding. A selected route says nothing on its own. The written explanation is the evidence.
- Blinded, independent assessment. Two people who don't know the condition each rate every explanation for whether it shows understanding of the fit. There is no automatic “correct answer”.
- Rubric (0–2 each): does the explanation (1) name what is being decided, (2) connect the offer to the situation’s stage — before committing vs. already underway vs. ongoing, (3) state what the offer would produce?
- Stop rule. With n = 8, do not claim significance. Treat the pilot as a signal for whether a bigger test is worth running.
- Default. If both versions are equally clear, keep the current approach.
Run a session
Participant 1 of 8 · sequence not yet set
Pilot records
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